ABDA Water Delivery

A five-page site that no longer matched the business

When we started, the live website at bendigowaterdelivery.com.au was a short brochure. Five pages (Home, Services, Service Areas, About Us and Contact Us) sat in a white box on a stock sky background, under an orange typographic wordmark: "ABDA Drinking Water Delivery".

On a phone the navigation collapsed to a "Select Page" dropdown. There was no sticky call bar. The services list lived on a single page, beside a stock-style photograph, and the contact page was a basic form next to a pool image. The copy still quoted tanker loads of 16,000 and 18,000 litres, which no longer matched the fleet.

There was no custom icon, no documented colour system beyond the orange wordmark and black navigation, and no suburb pages. The strongest part of the old site was already there in the photographs of the trucks and the team. The brand and the website needed to catch up with the business Blake is running today, including an 18,000 L and a 19,000 L tanker and the earth moving division.

From an orange wordmark to a blue, twin-steer identity

We did not receive a formal brand kit or standalone logo files from the previous period. The "before" shown here is taken from the live website itself: the orange wordmark, the black navigation, and the orange coachlines visible on the older tankers in the site photography.

Before

The wordmark on the old site

A heavy orange typographic lockup, "ABDA Drinking Water Delivery", with a grey tagline. No icon, no Bendigo descriptor in the mark, and no system for social, print or a dark background.

After

Drop lockup, twin-steer icon

The approved mark sits the wordmark to the right of a water-drop icon. Inside the drop is Blake's all-white conventional twin-steer tanker, with the tank on the chassis. Horizontal and stacked lockups, in navy or white text, cover light and dark grounds.

The logo pack also includes LinkedIn and Google Business artwork, favicons, transparent and on-colour lockups, and a brand sheet. The truck in the icon is the twin-steer conventional, without a side stripe, so the body reads as plain white.

The same pages, rebuilt for desktop and iPhone

Drag the handle on each frame. The before shots are the live site as it stood when we began. The after shots are the new design, with the twin-steer brand, shot from the current build. Blake's own photographs are used throughout the new pages, not stock imagery.

Homepage · before and after

Before After

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Before After

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Homepage on an iPhone (390 pt wide)

Residential water delivery · before and after

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Before After

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The old site had one combined services page. The new site gives each service its own page. Shown: residential water delivery.

Contact · before and after

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Before After

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Contact on an iPhone, with a direct call path and quote request

A 29-page site, ready for local search

Every figure below is a deliverable on the finished website, counted from the build. No traffic, ranking or revenue figures are claimed here.

What left the studio

Results to come. This case study does not present traffic, ranking, lead or revenue figures. Those will be measured after the new website is trading on the client's domain. Nothing here should be read as a performance result.